Caravanning News is registered with the National Library of Australia's PANDORA archive

November 2017


Agreement worth over $150,000 annually

Major holiday parks group increases support
for caravanning industry's peak body

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A SIGNIFICANT increase in support for the activities of the caravanning and camping industry's peak body underpins a new agreement between Discovery Holiday Parks and the Caravan Industry Association of Australia.

The agreement concentrates on expanding marketing activities, including support for an international strategy on behalf of the industry as well as driving research and increased compliance efforts.

It also covers encouragement for new and future leaders and decision makers within the industry.

The caravan holiday park industry generates over $1.8 billion in revenue, with caravanning consumers spending a massive $8.6 billion annually.

Much of this is in regional Australia.

The agreement, worth over $150,000 annually, continues the commitment by both parties to strengthen networks and support continued growth for this burgeoning market which is valuable for many local communities.

'We must be nimble to respond to such
market conditions'

Association chief executive Stuart Lamont pointed out that the landscape in which the caravan holiday park industry operated was dynamic and changing quickly

"We must be nimble to respond to such market conditions," he said.

"As an industry, we are being disrupted like never before through new business models, the sharing economy and a changing legislative environment.

"It is important that while we may hold individual opinions on these threats and opportunities, most of all we need to understand such change so that we, as an industry, can be prepared for what future lies ahead and take maximum advantage."

Discovery Holiday Parks chief executive Grant Wilckens commented: "As the largest owner-operator within the caravan holiday park sector, it is vital that the national body is focused and strong and that they are appropriately resourced to grow and protect the caravan holiday park industry.

"While legislators may be bound by state boundaries, our customers are nomadic in nature and we must support a national, holistic and collaborative association environment."


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Copyright 2005 Dennis Amor
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