caravan

 

MAY 2020
     

 


'Bookings starting to be received'

Apollo launches new campaign to hit
the road in unprecedented times

By Dennis Amor
Have your say

GLOBAL RV renters and manufacturers of Coromal and Windsor caravans Apollo Tourism and Leisure has launched an On the Road Again campaign as the coronavirus crisis eases.

It has been designed to target guests in the "dreaming, consideration and decision-making stages of purchasing a holiday," the Brisbane-based company said.

The idea was to create awareness of RV holidays in as many customer segments as possible and prepare for the reopening of domestic travel.

Chief executive and managing director Luke Trouchet said the impact of the COVID-19 pandemic had been devastating for the tourism industry.

"However, Apollo has responded quickly and implemented initiatives that will assist us to navigate through this unprecedented time," he said.


Duration and impact of the coronavirus on our
business remains uncertain


"The duration and impact of the coronavirus on our business remains uncertain. In addition to the plans we have put in place, we continue to work on further initiatives to stimulate demand, improve liquidity and reduce costs."

"Mr Trouchet said the actions would give Apollo confidence that it would be in a position to benefit when tourism activity recovered.

In a message to shareholders, the Brisbane-based company said that despite reduced activity it had continued manufacturing and operating its retail and rental businesses in Australia.

"Although currently small in number, bookings are starting to be received for pickups in the coming weeks and months," it said, adding that customer orders since the start of this month had returned to their pre-coronavirus levels.

The company's board and management team was "closely" monitoring financial liquidity through the period of "substantially reduced and uncertain revenue".

The collapse of the tourism industry globally has resulted in Apollo selling its fleet of vehicles in the USA and placing its operations there into hibernation until the summer of 2021.

The sales would substantially "retire" and exceed the USA fleet's debt of about AUD$60.5 million.

Apollo said it had made the "difficult but necessary" decision to reduce its workforce, and senior executives and board members had taken a 30 percent cut in salary.

"These measures, including government funding assistance, will see a 70 percent decrease in previously planned employment costs over the six months from April 2020," it said.

Referring to its New Zealand operations, Apollo said restrictions had "significantly" reduced rental activity leading to the closure of its manufacturing facility.

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