'Bookings starting to be received'
new campaign to hit
the road in unprecedented times
By Dennis Amor
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renters and manufacturers of Coromal and Windsor caravans Apollo Tourism
and Leisure has launched an On the Road Again campaign as the
coronavirus crisis eases.
It has been designed to target guests in the "dreaming, consideration and
decision-making stages of purchasing a holiday," the Brisbane-based
The idea was to create awareness of RV holidays in as many customer
segments as possible and prepare for the reopening of domestic travel.
Chief executive and managing director Luke Trouchet said the impact of the
COVID-19 pandemic had been devastating for the tourism industry.
"However, Apollo has responded quickly and implemented initiatives that
will assist us to navigate through this unprecedented
time," he said.
Duration and impact of the coronavirus on our
business remains uncertain
"The duration and
impact of the coronavirus on our business remains uncertain.
In addition to the plans we have put in place, we continue to work
on further initiatives to stimulate demand, improve liquidity and reduce
"Mr Trouchet said the actions
would give Apollo confidence that
it would be in a position to benefit when
tourism activity recovered.
In a message to shareholders, the Brisbane-based company said that despite
reduced activity it had continued manufacturing and operating its retail
and rental businesses in Australia.
"Although currently small in number, bookings are starting to be received
for pickups in the coming weeks and months," it
said, adding that customer orders since the start of this month had
returned to their pre-coronavirus levels.
The company's board and management team was "closely" monitoring financial
liquidity through the period of "substantially reduced and uncertain
The collapse of the tourism industry globally has resulted in Apollo
selling its fleet of vehicles in the USA and placing its operations there
into hibernation until the summer of 2021.
The sales would substantially "retire"
and exceed the USA fleet's debt of about AUD$60.5 million.
Apollo said it had made the "difficult but necessary" decision to
reduce its workforce,
and senior executives and board members had taken a 30 percent cut in
"These measures, including government funding
assistance, will see a 70 percent decrease in previously planned
employment costs over the six months from April 2020," it said.
Referring to its New Zealand operations, Apollo said restrictions had
"significantly" reduced rental activity leading to the closure of its
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