parks attracting more Asian holidaymakers
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Parks attracting more Asian
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ASIAN holidaymakers are beginning to figure prominently in Australia’s
regional caravan and camping industry, it has been revealed.
The first quarter of 2017 continued to show robust growth in international
caravan and camping arrivals to Australia, growing by 10 percent to
368,490 visitors for year ending March 2017.
The increase is being primarily driven by the traditional markets of the
United Kingdom, Germany and the United States, increasing by one percent,
nine percent and 24 percent respectively on the previous year.
However, newer Asian markets are starting to make their presence felt in
the caravan holiday parks around the country.
Figures show that during the last three years the average increase in
visitors from China and Singapore was 21 percent and 34 percent annually.
Caravan Industry Association of Australia chief executive Stuart Lamont
welcomed the news.
"The increase in Asian markets is having a positive flow-on effect for
regional Australia as these visitors begin to seek out quintessential
Australian experiences, such as a caravan or camping holiday," he said.
"Tourism Australia has identified Australia's nature as our biggest
competitive strength, and in terms of our world-class beauty and natural
environments we are the highest rating destination in our competitor set.
"A caravan or camping holiday is unrivalled in terms of closeness to
nature and aligns perfectly with what international visitors are looking
for when choosing a holiday destination.
"We expect to see further diversification in international markets and
accompanying opportunities for tourism businesses in regional Australia."
Although international caravan and camping visitation to Australia has
increased, overall nights are marginally lower than the previous year,
falling by 0.2 percent to 5,075,815 nights.
This reflects a broader decline in the length of stay for British and
French visitors to the country on the back of challenging economic and
political environments in the European Union.
"While this indicates slightly softening conditions for these markets,
with visitors choosing a shorter period of travel, they continue to
increase in visitor numbers showing that a caravan and camping holiday in
Australia is still high up in their travel aspirations," Mr Lamont said.
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