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January 2019


Australian Caravan Co

Growth strategies planned to meet rising tide of prosperity

South Australian dealership predicts exciting times following name change

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ONE of Jayco's major dealerships is having a name-change as it heads into the next chapter of its long and successful history.

Founded in 1978, the award-winning family-owned Australian Caravan Co at Edwardstown in South Australia will fall under the control of the family's next generation and become known as Jayco Adelaide.

"There are exciting times ahead," dealer principal Matthew Slee told Caravanning News.

"We are a proud South Australian family company with further growth strategies planned," he said.

Mr Slee attributed his company's success to the growing desire by Australians to see more of the country, leading to an estimated $20 billion expenditure by caravanners and travellers each year.

Mr Slee with Michelle and Leanne

Mr Slee with Michelle and Leanne

This had helped Australian Caravan Co enjoy a rising tide of prosperity, now employing 41 people and delivering around 700 new and used RVs a year.

Mr Slee's wife Michelle is account manager while sister Leanne Dercho is general manager.

They are daughters of company founders Wayne and Kaye Rohde, who retired from day to day activities in the mid-2000s.

The Rohde family bought the then small Australian Caravan Co in 1985 when it was aligned to another caravan manufacturer.

But the real catalyst for the company's success came in 1990 when Wayne and Kaye met Jayco owner Gerry Ryan, leading to the start of a strong business relationship with their business being appointed the sole SA distributor for Jayco.

The new alignment with Jayco provided the spark for the rapid growth.

The business moved to its current site at 820 South Road, Edwardstown, in 2001, and it proved an ideal home for its huge range of Jayco campers, pop-tops, caravans and motorhomes.

The company also relocated and expanded its service department to a larger site at 108 Daws Road, Melrose Park, in January 2011.

At the same time, it significantly developed its retail accessories focus and built a large showroom under the RV Parts & Accessories brand at Melrose Park.


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the prior written permission of Dennis Amor.

Copyright 2005 Dennis Amor
All Rights Reserved

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