caravanners at Ballina Beach Village
Why should they
all pay the same rate?
Caravanners urged to name
their own price
at NSW park
Have your say
at a holiday
park in New South Wales are being asked to name their
Ballina Beach Village is offering them the
option to choose not just their site or what facilities they use, but also
how much they want to pay.
"Caravanners are a discerning market," general manager Margaret Shannon
"The variety of caravans, setups, lifestyles and travelling groups is now
being taken into account."
It is the second winter in a row that the pet-friendly beachside park has
operated the Caravanners Choice promotion.
Guests are told the standard price of sites but are allowed to decide how
much they want to hand over.
Located on the southern side of the Richmond River, the park has been
under new ownership for the past 18 months, and under Ms Shannon's
guidance since February last year.
She initiated the trend at a previous park in
2017, believing the offer helped to address an imbalance
in the industry.
"In recent times there has been much discussion
about caravan parks and their pricing strategies," she explained.
"We have listened to our park guests and understand that every caravanner
is different, so why should they all pay the same rate?
"A customer travelling solo who is mostly self-contained and staying for a
week does not use the same resources as a couple who use all the
facilities and stay for just a couple of nights, so it seems logical that
the rate structure should reflect that.
"We believe most people will pay a fair price, as caravan parks are
ultimately still a business and many of the rates set over the winter
season reflect the need to keep a viable business running."
The promotion is valid for all bookings at the park until the end of
August, with no restriction on the number of nights or sites taken.
Only bookings made directly with the property are eligible.