A RESTRUCTURED member discount scheme will mean greater savings in the long term, according to the BIG4 chain of caravan parks.

Caravanners and other tourists will now have to pay $50 when they first join the popular scheme, a rise of $10.

But in return, they will be able to save up to $40 each time they visit one of the chain’s 180-plus parks and resorts across Australia.

The price restructure – effective from October 1 – follows extensive market research among current BIG4 members and non-member guests.

Previously, new members paid $40 for a two-year membership, entitling them to a 10 percent discount on each visit … up to a maximum of $30.

The market research findings indicated guests would prefer to enjoy higher savings for each holiday booking, so the new pricing structure means they will again save 10 percent, but up to $40 for each stay.

New $50 BIG4 memberships will be valid for two years, with renewals costing $40.

BIG4 Holiday Parks acting chief executive officer James Shearer explained that for a small increase in price the new structure offered a greater discount to loyal customers.

"The increase in the membership fee can be covered off in the first visit to one of our parks, and there is potential for those who visit regularly to enjoy greater savings right throughout the year," he said.

Other advantages of being a BIG4 member included benefits and discounts at some local business and tourism operators.

"Whether it's a two-for-one deal at a local attraction, a baker's dozen at the bakery or a saving on kid's entry, a BIG4 membership ensures our guests enjoy savings at each stage of their holiday," Mr Shearer added.

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