Have
your say
CARAVAN and camping parks in New South Wales are enjoying boom times,
according to State Tourism Minister George Souris.
In fact, they are the most popular form of holiday, particularly among
families, he said.
Figures reveal that 10 million visitor nights were spent in the state’s
400 holiday park destinations last year.
The news comes on the back of a new joint marketing campaign between the
Camping and Caravanning Industry Association NSW and Destination NSW which
is promoting this form of holiday.
In welcoming the venture, Mr Souris pointed out that last year caravanning
and camping contributed $1.5 billion to the economy.
"This sector is of vital importance to local economies because, for every
dollar spent staying at a caravan or camping site, $1.38 is spent at local
stores," he explained.
"The 2013 Caravanning and Camping campaign promotes some of the best
holiday experiences across NSW to families and couples who are looking for
great holidays in some of the best locations in Australia."
The campaign includes TV commercials and print advertisements promoting
the unique attractions of caravanning and camping in regional NSW.
These included locations at some of the state's best beaches, forests and
parks.
Caravan and Camping Industry Association chief executive Lyndel Gray said
the Step Right Into Your Holiday campaign's title was a "great descriptor
of what sets a caravan and campaign holiday apart from all other holiday
experiences".
Tourism Industry Council NSW general manager Andrew Jefferies welcomed
news of the joint marketing campaign and praised the initiative as a
strong example of collaboration between government and the tourism
industry to deliver growth in overnight expenditure.
"We congratulate the Camping and Caravanning Industry Association NSW and
Destination NSW for working together to boost this significant sector of
the visitor economy," he added.
