'A raft' of
experiences waiting to be had
backs new campaign to
entice people into the great outdoors
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Tourism Minister Stuart Ayres has thrown his weight behind a new consumer
campaign launched by the state's caravan and camping industry.
Caravan & Camping Industry Association NSW (CCIA) has now partnered with
the NSW Government's tourism and major events agency Destination NSW for
the Love NSW Caravan & Camping campaign, which will run for 12
weeks across TV, digital and social networks.
It will link back to a fully searchable and bookable website
Mr Ayres (pictured) said the campaign would remind
travellers about the simple pleasures of the great outdoors and the joy of
being on the open road.
"If you’re thinking about a caravan or camping holiday in NSW, my advice
is book now because there has been a surge in interest and many sites from
the coast to the country are getting snapped up months in advance," he
CIAA chief executive Lyndel Gray said there was a raft of experiences
waiting to be had across NSW.
"Our holiday parks are fantastic, affordable, accessible and safe places
to spend a few nights or a few weeks," she said.
"Caravan and camping holidays have always been a strong favourite for
people looking to holiday in their home state and overwhelmingly these
holidays have been in regional areas of NSW.
"NSW is four times the size of the UK and has plenty to explore, so don't
miss out on that holiday in 2020 as now is the perfect time to take a
Ms Gray said the desire for travel by NSW residents had not abated, with
people keen to get out and support local tourism communities.
Despite the terrible impact of January's bushfires, regional floods and
COVID, caravan and camping holidays showed significant growth with a 9.2
percent increase on trips in the year to March 2020.
"We were fast off the blocks when the travel restrictions were lifted in
early June, and with our social media campaign helping to spur on visitors
to NSW holiday parks, we saw occupancy levels higher than the same month
last year, proving just how much people love to caravan and camp," Ms Gray
All travellers are reminded to follow the latest health advice on
NSW.gov.au, which includes
staying home or staying in if unwell.
Ms Gray said the industry was looking forward to welcoming back visitors
from across the state, along with new visitors to the caravan and camping
"In another promising sign for the industry, we are seeing more people
looking to buy their own recreational vehicle as they look to take more
holidays at home in the future," she added..
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