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MARCH 2020
     

 


Night on the Big Lap

New series focuses on life on the road

Cameras take light-hearted look
at grey nomads on the Big Lap

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AUSTRALIA's largest online vehicle classifieds business is taking a light-hearted look at the life of caravanners and motorhomers on the Big Lap.

With an estimated 10 percent of RVers wending their way around Australia, carsales has launched its brand new series, Grey Nomads, featuring some of Australia’s favourite film and television stars.

The six episodes include Nazeem Hussain, Steve Bisley, Kerry Armstrong and more, and show people from diverse backgrounds finding commonality and a way to belong through life on the road.

Grey Nomads aims to capture the nuance of Australian culture in a humorous manner, uncovering the struggles, joys and reality of retirement.

It highlights the extraordinary growth, freedom, new friendships and laughter that develop from living in such close proximity.

"Grey Nomads has been two years in the making and we've been overwhelmed by the positive comments and anticipation we've seen from the teasers," carsales chief marketing officer Kellie Cordner said.

"Following the success of our Auto Ads campaign, we're always looking at new ways we can humanise our brand and make a genuine connection with our customers.

"This challenges us to think differently in our approach, and so Grey Nomads uses irreverence, humour and highly shareable formats to connect with baby boomers.

"With broad appeal and a tongue-in-cheek slice of some of the common elements of retirement, we're hoping to provide Australians with an easy-to-watch, comedic series."

Produced by Hamish Roxburgh and Felix Williamson, directors at 25FPS, the series was created after discovering there are over 800,000 RVs and caravans registered in Australia.

"We were really lucky to film in beautiful, iconic Australian locations such as Shellharbour, Seven Mile Beach and Bowral, and direct a super experienced cast and legends of the Australian large and small screen," 25FPS director Felix Williamson said.

Grey Nomads streams weekly on Thursdays at 4pm via www.carsales.com.au/grey-nomads, and carsales social media channels.
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