focuses on life on the road
Cameras take light-hearted look
at grey nomads on the Big Lap
Have your say
AUSTRALIA's largest online vehicle
classifieds business is taking a light-hearted look at the life of
caravanners and motorhomers on the Big Lap.
With an estimated 10 percent of RVers wending their way around Australia,
carsales has launched its brand new series, Grey Nomads,
featuring some of Australia’s favourite film and television stars.
The six episodes include Nazeem Hussain, Steve Bisley, Kerry Armstrong and
more, and show people from diverse backgrounds finding commonality and a
way to belong through life on the road.
Grey Nomads aims to capture the nuance of Australian culture in a
humorous manner, uncovering the struggles, joys and reality of retirement.
It highlights the extraordinary growth, freedom, new friendships and
laughter that develop from living in such close proximity.
"Grey Nomads has been two years in the making and we've been
overwhelmed by the positive comments and anticipation we've seen from the
teasers," carsales chief marketing officer Kellie Cordner said.
"Following the success of our Auto Ads campaign, we're always looking at
new ways we can humanise our brand and make a genuine connection with our
"This challenges us to think differently in our approach, and so Grey
Nomads uses irreverence, humour and highly shareable formats to
connect with baby boomers.
"With broad appeal and a tongue-in-cheek
slice of some of the common elements of retirement, we're hoping to
provide Australians with an easy-to-watch, comedic series."
Produced by Hamish Roxburgh and Felix Williamson, directors at 25FPS, the
series was created after discovering there are over 800,000 RVs and
caravans registered in Australia.
"We were really lucky to film in beautiful, iconic Australian locations
such as Shellharbour, Seven Mile Beach and Bowral, and direct a super
experienced cast and legends of the Australian large and small screen,"
25FPS director Felix Williamson said.
Grey Nomads streams weekly on Thursdays at 4pm via
www.carsales.com.au/grey-nomads, and carsales social media
BACK TO CARAVANNING NEWS MAIN PAGE
No part of this
publication may be reproduced or transmitted without
the prior written
permission of Dennis Amor.
All Rights Reserved