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October 2016


Scene from Holden's controversial 'bloody caravanners' ad

Scene from Holden's controversial ad

'Bloody caravanners' ad among world's worst

Holden's caravan gaff
still making headlines

By Dennis Amor
Have your say

HOLDEN'S gaff which had Aussie caravanners hopping mad and scrambling to complain to the advertising watchdog is still making international headlines.

Canada's CBC News recently ran a story highlighting five of the worst advertisements in the world, and they included the car manufacturer's infamous TV ad which brought howls of protest from grey nomads and other RVers last year.

"What bothered viewers was the liberal use of the words 'bloody caravanners'," Canada's nationwide news service explained.

"The Australian Advertising Standards Bureau received 161 complaints about the use of 'bloody' in the ad.

"It dismissed the complaints, but Holden wisely removed the word anyway."

Within hours of the controversial 30-second ad appearing on Australian television screens, outraged caravanners contacted Caravanning News to protest,  accusing the giant car manufacturer of portraying them in a bad light.

The ad showed one caravanner in a brand new 4WD Colorado 7, towing an equally flash Jayco Silverline RV, shaking his outstretched hand and muttering "bloody caravanners" as he came up behind a slower and much older caravan ‒ a sentiment echoed by his young son sitting behind him.

His rant came after he had been shown hauling the non-offroad Jayco at breakneck speed along deserted dirt tracks and through fast flowing creeks before swinging the rig onto the bitumen ... only to be confronted by the leisurely grey nomad.

Caravanners told Caravanning News they were disgusted with the ad and accused Holden of discrediting them.

"It totally lacks integrity," complained 76-year-old grey nomad Cyril Hatherton from New South Wales.

"We already cop enough flak without having to suffer this from an organisation which should know better."

Holden later apologised to caravanners, saying the ad was "all very tongue in cheek".

"Obviously we did not want to offend anyone," it said. 


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Copyright 2005 Dennis Amor
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