AUSTRALIA'S peak body for the caravan and camping industry has
registered two new business names ... each bearing the word 'lemon'.
The Caravanning Industry Association of Australia now officially
owns the names "Lemon Caravans" and Lemon Caravans Australia".
It has also acquired the domain name lemoncaravans.com.au.
The
somewhat strange move has triggered some lively discussion among
caravanners and on some caravanning forums, so Caravanning News
decided to ask the association for an explanation.
Chief
executive Stuart Lamont (pictured) commented: "I continue to be bemused by
the level of interest in our organisation.
"Our internal strategies
and activities are under constant review and will undertake a further
examination through the induction process of the new office-bearers
announced this week.
"This includes what we intend to do with the
names you mention.
"Needless to say, we will continue to look for
ways in which we can improve standards within the industry and be true to
our vision – to lead and champion a robust, compliant and sustainable
caravanning and camping industry."
Mr Lamont said his association
remained committed to improving standards within the industry as had been
evidenced by strategies over the past couple of years.
"This has
seen more resources allocated to industry interaction, more reviews of
individual product than ever before, a closer working relationship with
Federal inspectors surrounding interpretation of the regulations, and in
conjunction with our state associations more industry educational sessions
and stricter show compliance activities.
"Indeed, in November
alone there were three specific trade educational events around the
country which concentrated on compliance and Australian Consumer Law
matters.
"This is all the more reason why consumers should buy from an
industry-backed consumer show, and interact with businesses involved with
the various caravanning associations around the country.
"All of
the above activity has resulted in better understanding by industry
businesses surrounding their obligations and a significant reduction in
issues identified through the inspection reviews.
"This can only
lead to a better consumer experience for more consumers interacting with
our industry and wishing to undertake a caravanning or camping adventure."