A POPULAR caravan and holiday park group in NSW has signed up a
Melbourne company to give it a new image.
NSW Crown Holiday Parks Trust awarded its extensive project to brand
development, marketing and advertising agency LEAP.
The project will involve 35 holiday parks and boutique accommodation
throughout the state.
North Coast Holiday Parks, South Coast Holiday Parks and Inland Waters
Holiday Parks will all be affected.
The trust consolidates the operations of 27 coastal and nine inland
holiday parks and reserves on Crown land throughout NSW.
Located in some of the state's most iconic areas, they will fall under a
new corporate banner.
Trust chief executive Steve Edmonds said LEAP had the ideal strategic mix
and talent, backed by a wealth of experience within the tourism and
leisure industry, which would take the wider brand "to the next level".
"We are excited to partner with LEAP in the redevelopment and
repositioning of our brand as the leader in recreational destinations for
both domestic and international visitors," Mr Edmonds said.
"The money spent at our parks goes directly back into the facilities,
community and the surrounding reserves and we are looking forward to LEAP
incorporating our unique commitment into our brand identity.
"As we continue our mission to transform our portfolio of traditional
caravan and camping parks into some of the most iconic holiday
destinations in the state, it was important to find an agency who share
our values.
"Appointing LEAP as our creative partner brings us one step closer to
fulfilling this vision."
LEAP would work across the re-branding on five key projects:
1. Brand development and implementation
2. Re-brand awareness campaign
3. Style guide direction and design
4. Website development and design
5. Loyalty program development.
LEAP partner Tony Prentice said they were proud to have the opportunity to
deliver on the fully integrated requirements of the extensive re-brand
project.
"With recent substantial growth and strategic plans now in place, the
trust is in a perfect position to build its brand ... and our experience
in tourism and destination marketing makes us the perfect creative partner
to make this happen."
