'turbo charge' family tourism
upgrade forecast to pour millions of dollars into local economy
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A MAJOR upgrade at a caravan and holiday
park on SA's Fleurieu Peninsula is expected to pour millions of dollars
into the region's economy.
Alexandrina Council Mayor Keith Parkes said the $22 million development at
Discovery Parks - Goolwa would be a major drawcard for families and
provide valuable economic stimulus.
"G'day Group's investment in Goolwa confirms the confidence levels we are
currently experiencing, with 60 new accommodation cabins, 100 new and
improved caravan and camping sites, improved amenity and the addition of a
nature play area and water park," he said.
"This will further accommodate visitors and customers for our existing
businesses ensuring creation of more local ongoing jobs, as well as
tapping into the visiting friends and relatives market, a very important
contributor to our local economy."
The park would become "a paradise" for children with a new waterpark,
swimming pool, outdoor cinema and coastal nature playground.
The investment was designed to "turbo charge" family tourism and is part
of the G'day Group's $40 million vision to boost day trips in the Fleurieu
region, with a range of family-friendly activities.
It was expected to create more than $12 million in economic benefit to the
region in the first year and 118 jobs during construction and $17 million
a year additional economic benefit and nearly ongoing 130 jobs.
Pictured at the development's official launch
are, from left,
MP David Basham, Ms Baldwin and
Alexandrina Council CEO Glenn Rappensberg.
Expected to be completed in time for summer
2021-22, the park will offer a splash park, outdoor resort pool, indoor
pool, nature play and access to a neighboring skate park, BMX track, new
pump track and basketball stadium.
Patio sites with fire pits and barbecues will mean guests can toast
marshmallows and there will be new accommodation with disability
accessible facilities, as well as an alfresco camp kitchen.
The G'day Group's general manager of investment, Amanda Baldwin, said the
project was a vote of confidence in South Australian regional tourism
which had been booming following last year's COVID lockdowns.
"People are rediscovering regional tourism which is increasingly providing
that touch of luxury and connection with nature they are looking for ...
and we're excited by the potential of regional tourism," Ms Baldwin said.
"The approval process was very smooth - the Alexandrina Council clearly
demonstrated that the Alexandrina is open for business and investment in
The G'day Group acquired the Goolwa holiday park and the McCracken Country
Club before Christmas last year, developing a master plan to boost tourism
to the region and attract larger events.
Guests at Goolwa and McCracken will have reciprocal access to the
waterparks at both properties free of charge and day passes will be
available for locals when there is capacity.
The master plan is part of the G'day Group's vision to diversify into golf
courses, events and conferences to complement its high-end offerings such
as glamping and restaurants in some of Australia's most spectacular
Founded in 2004 by Grant Wilckens with three properties in WA, the G'Day
Group is now Australia's largest regional accommodation provider with
around 300 properties across the country.
It reached $1bn company status in 2020 and is home to three brands -
Discovery Parks (owned and managed parks), G'day Parks
(independently-owned licensed parks) and G'day Rewards (membership
program) and is majority-owned by Sunsuper.
Founder and CEO Grant Wilckens is also the chairman of the Caravan
Industry Association of Australia and board director of the South
Australian Tourism Commission.
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