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October 2018


Stuart Lamont Mr Wright

Mr Lamont: great opportunity

Mr Wright: long-term partners

Multi-year partnership to capture attention

'Exciting initiatives' as BIG4
and peak body join forces

Have your say

THE Caravan Industry Association of Australia and BIG4 Holiday Parks have revealed a multi-year partnership to help Australia's leisure accommodation market to grow.

BIG4 chief executive Steven Wright said his holiday park network was looking forward to working more closely with the caravanning and camping industry's peak body.

"We have a number of exciting initiatives we'll be working on together including large scale consumer promotions to draw more attention to the benefits of holidaying in the great outdoors across our beautiful country," he explained.

“We have been long-term partners of the national body and this new partnership allows us to work together for the sustainability and growth of the caravanning and holiday park sectors in Australia."

The agreement provides for the sharing of research, a collaborative working arrangement with senior management, stronger alignment of accreditation services and a desire to undertake collaborative marketing activities designed to stimulate and raise awareness of the industry.

A great opportunity to capture the attention
of consumers

CIAA chief executive Stuart Lamont thought the partnership offered "a great opportunity" to capture the attention of consumers.

"We are excited by the partnership and look forward to working closely with the BIG4 Holiday Parks family to leverage joint activities," he said.

"There is no doubt that BIG4 is a premium brand in not only the caravanning and camping space but the broader tourism industry, with strong consumer recognition.

"We can see much benefit in working together, and the synergies in thought between the two organisations look to take away some duplication of services and reinvest these savings into growing the industry."

Mr Wright said the holiday park network was looking forward to working more closely with Australia's caravanning and camping industry's peak body.

BIG4 has undergone dramatic transformation in the past 12 months, introducing a new business model and park descriptor program, whilst reporting record brand metrics and revenue growth as well as unprecedented park and staff satisfaction.

Throughout this year of transformation, BIG4 Holiday Parks has been engaging with the broader industry to ensure it plays a significant role in developing and nurturing the holiday park sector.

"We have been pleased to be able to provide additional support and resources to the various national and state associations in the park industry as well as joining and supporting the broader tourism and business groups," Mr Wright said.

“We will all benefit when the industry and its members work together to drive additional economic benefit to our parks throughout regional Australia."


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