Caravan parks a magnet
for overseas visitors
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MORE and more international tourists are
flooding into Australia's caravan parks and camping grounds, according to
the latest figures.
New data from Tourism Research Australia reveals that 377,000 overseas
visitors opted to use the facilities in the year ending March 2019, a
seven percent increase from the previous year.
The "millennial" market, led by working holidaymakers and backpackers,
continues to be the strongest age demographic, with 157,000 foreign
visitors aged 20 to 29 choosing caravanning and camping in Australia.
The 30 to 54-year-old age group represented 127,000 international
visitors, followed by 73,000 visitors aged 55 and over.
The most popular state amongst international visitors was Queensland, with
132,000 visitors spending 1.6 million nights in the Sunshine State.
Following closely behind, New South Wales attracted 129,000 international
visitors and Victoria had 91,000, with an impressive increase of five
percent from the previous year.
International visitors spent a cumulative total of 4.9 million nights in
Australia, in a two percent fall from the previous year.
Although there is a high and growing number of visitors who go caravan or
camping in Australia, a challenge remains regarding length of stay ...
especially as core European markets soften due to economic uncertainty in
the Eurozone and Brexit worries.
This softening has a severe impact on regional Australia and highlights
the need for an increased focus on getting more long-staying visitors Down
They include working holidaymakers, who are significantly more likely to
stay longer in regional areas.
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