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Travellers at Silos

Grey nomads enjoying Victoria's Sheep Hills
silo art, painted by street artist Adnate

Grey nomads are 'fiercely loyal' and will return

Awards not for travellers who want glitz and glam

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AUSTRALIA'S best caravan parks, campsites, tours, attractions and events for grey nomads will be revealed early next month.

Organisers of the 2019 Grey Nomad Awards will crown the winners who have provided exemplary products, services or experiences for travellers.

Awards director Liz Rivers said the awards fostered a "happier, healthier lifestyle" for the over 55s by providing verified information that would guide their decisions on where to travel and what to experience.

"Tourism is pivotal to many regional economies, with 46 percent of Australian tourism spend occurring in regional areas and this money supports local businesses, organisations and generates employment," she said.

She described the typical grey nomad as not being interested in staying in places with "glitz and glam".

"Things like tennis courts, children's playgrounds, jumping pillows and swanky guest lounges are not important," she pointed out.

"Rather, these travellers want authentic experiences, camaraderie, reliable mobile reception, easy-access places to park and shop, well-kept amenities and great customer service.

"They're the things on which the awards' criteria focus."

The Awards are judged by mature-age tourism professionals, some of whom have experienced the grey nomad lifestyle, adding weight to the winner and finalist results.

Grey nomads are a huge, still largely untapped segment that represent one of the biggest opportunities for the Australian tourism sector.

"This segment of the community possesses 32 percent of the nation's disposable income and love learning about the country," Ms Rivers said.

"Importantly, they are fiercely loyal. Once they discover something they like, they will return, Ms Rivers said.

"We want towns and operators to understand these facts, and so we're holding The Art of Attraction Tourism Summit immediately before the Awards dinner on November 6."

The Art of Attraction is the first conference in Australia to focus on senior travel, with art tourism also to be explored.

It is being held on Queensland's Sunshine Coast.


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Copyright 2005 Dennis Amor
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