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October 2016


Hunt for 'vibrant creative partner'

Park group moves towards refreshing brand

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A POPULAR caravan and holiday park group in NSW looks all set for a new image.

NSW Crown Holiday Parks Trust is now considering tenders to take on the extensive rebrand project involving 35 holiday parks and boutique accommodation throughout the state.

North Coast Holiday Parks, South Coast Holiday Parks and Inland Waters Holiday Parks will all be affected.

The trust was formed to consolidate the operations of 26 coastal and nine inland holiday parks and reserves on Crown land throughout NSW.

The parks are located in some of the state's most iconic areas.

Chief executive Steve Edmonds said the trust had experienced dramatic growth in the last few years.

It now wanted a "vibrant creative partner" to help redevelop and reposition the brand as the leader in natural recreational destinations for both domestic and international visitors.

"We have amazing parks in spectacular coastal and inland locations," Mr Edmonds said.

"We would like our brand to reflect that at both a park and a corporate level."

The trust is now examining tenders.

"Suitably experienced and skilled agencies" were invited to tender for the rebrand project in its entirety or for separate portions of the project.

Tenders closed at the end of last month.


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