Hunt for 'vibrant creative partner'
Park group moves towards refreshing brand
A POPULAR caravan and holiday park group in NSW looks all set for a new
NSW Crown Holiday Parks Trust is now considering tenders to take on the
extensive rebrand project involving 35 holiday parks and boutique
accommodation throughout the state.
North Coast Holiday Parks, South Coast Holiday Parks and Inland Waters
Holiday Parks will all be affected.
The trust was formed to consolidate the operations of 26 coastal and nine
inland holiday parks and reserves on Crown land throughout NSW.
The parks are located in some of the state's most iconic areas.
Chief executive Steve Edmonds said the trust had experienced dramatic
growth in the last few years.
It now wanted a "vibrant creative partner" to help redevelop and
reposition the brand as the leader in natural recreational destinations
for both domestic and international visitors.
"We have amazing parks in spectacular coastal and inland locations," Mr
"We would like our brand to reflect that at both a park and a corporate
The trust is now examining tenders.
"Suitably experienced and skilled agencies" were invited to tender for the
rebrand project in its entirety or for separate portions of the project.
Tenders closed at the end of last month.
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