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September 2016
 

 


Sundowner Breakwall Tourist Park

Sundowner Breakwall: all set for transformation

New generation has different expectations

ATPM snaps up tourist park in $8 million deal

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GOLD Coast-based Australian Tourist Park Management has clinched an $8 million deal to operate the Sundowner Breakwall Tourist Park at Port Macquarie in NSW.

The 8.29ha waterfront property on the Hastings River is the 36th holiday park to fall under ATPM's management and leasing umbrella.

General manager Lyndall Murray said the company would spend $4 million transforming the park into a dynamic, modern tourist destination capable of matching a growing market and changing consumer expectations.

"Consumer demand for camping and caravan experiences is at its highest level in two decades," she said.

"But this is a new generation of travellers and their expectations are different.


'Australians have fallen back in love with caravan and camping'


"Today's camping and caravan tourists are looking for convenience and comfort with plenty of family-friendly activities and facilities.

"We need to continually innovate and renovate to meet that demand."

Ms Murray said planned upgrades included 36 new cabins, 11 studios, kiosk and water park.

"Australians have fallen back in love with the caravan and camping holiday in a big way and a key factor has been the growth in the number of 30-something mums and dads wanting to recreate the magic of their childhood camping trips with their own kids," she said.

"They want to switch off their smartphones, connect with their kids and get active in Australia's great outdoors and they want value for money too."

Fresh industry data revealed the camping and caravan sector contributed more than $19 billion to the national economy and provided 50,000 jobs through the tourism and caravan manufacturing industries.

The Caravan Industry Association of Australia report also found Australians took more than 11 million overnight camping and caravan trips in 2015 smashing the record set only a year earlier by seven percent.

The number of recreational vehicles manufactured in 2015 was 6.6 percent higher than 2014 and the number of registrations rose 5.4 percent over the same period.

"The increased demand for caravan and camping experiences provides immense opportunities," Ms Murray said.

ATPM has plans to further expand its portfolio this year and is negotiating management rights on another property in South Australia.

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