Breakwall: all set for transformation
New generation has different
ATPM snaps up tourist park in $8 million deal
GOLD Coast-based Australian Tourist Park Management has clinched an $8
million deal to operate the Sundowner Breakwall Tourist Park at Port
Macquarie in NSW.
The 8.29ha waterfront property on the Hastings River is the 36th holiday
park to fall under ATPM's management and leasing umbrella.
General manager Lyndall Murray said the company would spend $4 million
transforming the park into a dynamic, modern tourist destination capable
of matching a growing market and changing consumer expectations.
"Consumer demand for camping and caravan experiences is at its highest
level in two decades," she said.
"But this is a new generation of travellers and their expectations are
fallen back in love with caravan and camping'
"Today's camping and caravan tourists are looking for convenience and
comfort with plenty of family-friendly activities and facilities.
"We need to continually innovate and renovate to meet that demand."
Ms Murray said planned upgrades included 36 new cabins, 11 studios, kiosk
and water park.
"Australians have fallen back in love with the caravan and camping holiday
in a big way and a key factor has been the growth in the number of
30-something mums and dads wanting to recreate the magic of their
childhood camping trips with their own kids," she said.
"They want to switch off their smartphones, connect with their kids and
get active in Australia's great outdoors – and they want value for money
Fresh industry data revealed the camping and caravan sector contributed
more than $19 billion to the national economy and provided 50,000 jobs
through the tourism and caravan manufacturing industries.
The Caravan Industry Association of Australia report also found Australians took more
than 11 million overnight camping and caravan trips in 2015 – smashing the
record set only a year earlier by seven percent.
The number of recreational vehicles manufactured in 2015 was 6.6 percent
higher than 2014 and the number of registrations rose 5.4 percent over the
"The increased demand for caravan and camping experiences provides immense
opportunities," Ms Murray said.
ATPM has plans to further expand its portfolio this year and is
negotiating management rights on another property in South Australia.
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