New chairman talks of threats
'Unification' needed to drive
growth in caravan, camping industry, says new chairman
Have your say
THE new chairman of the caravanning and camping industy's peak
body has emphasised the need for unification to drive industry growth.
The message came from Discovery Parks chief executive and co-founder
Grant Wilckens after he was elected leader of the Caravan Industry
Association of Australia.
With a large financial investment in the
industry spread nationally across almost all state and territories, Mr
Wilckens said he recognised the need for the industry to come together for
future success to occur.
"There are many threats to the way we have
conducted business in the past with the sharing economy presenting both
challenges and opportunities for the industry," he said.
this technological and demographic change and the business models we once
knew are continually being tested.
"It is more important than ever
that we have strong representative associations leading the industry
through this period of change."
The caravanning and camping
industry continues to grow strongly despite competitive threats.
Around 7.1 million Australians stayed in a caravan holiday park, camping
ground or national park in the past two years.
figures show continued strength in the market with total numbers of
products now registered topping 650,000.
Meanwhile, the industry
contributes around $19 billion to the Australian economy annually.
Mr Wilckens, is a long supporter of the sector, commented: "I love
"It provides great diversity for consumers and is a
real powerhouse for the Australian economy supporting regional employment,
local manufacturing and retailing, as well as regional dispersal vital for
many local communities around Australia.
"Irrespective of whether
you are a large corporate business, a small retailer in the suburbs, or an
independent caravan park in the country, every industry business benefits
from a strong industry committed to growth."
Mr Wilckens said it
was a "real honour" to be able to serve on the national board and he
looked forward to leading the industry to bigger and better things.
He believed there were further ways for the industry to embrace
* Continued unification of the manufacturing and
accommodation sectors for a future of shared growth.
* Further bringing
together the states and national peak body for the betterment of the
* Ensuring the industry has a national voice for the future at
the highest level of government.
* Improving customer service and
operational standards through training and accreditation programs.
Mr Wilckens recognised outgoing chairman Mark Lindsay as a champion for
change and a strong leader.
"Mark has been an industry stalwart and
the right man for the job in leading both the accommodation and
manufacturing sectors and the peak national body through a period of much
change," he said.
"He has been generous with his time and tireless
in his support.
"He is a big believer in bringing the industry
together, irrespective of sector.
"I look forward to honouring his
legacy in looking at activities which grow the market, improve standards,
and provide for future sustainability so all industry businesses wishing
to better themselves can benefit."
Mr Lindsay remains on the board
as a non-executive director.
Dennis Austin has been elected deputy
chair and Martin Cotterell treasurer.
BACK TO CARAVANNING NEWS MAIN PAGE
No part of this
publication may be reproduced or transmitted without
the prior written
permission of Dennis Amor.
All Rights Reserved