Pictured from left are Mardi
Dangerfield, Patrick Dangerfield and Patrick's
parents Janette and John.
Viewers to see
benefits of hitting road in RV
AFL superstar Patrick
and family hit the road
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PATRICK Dangerfield, one of Australia’s most popular AFL
sporting personalities, and his family recently
hit the road to explore the best of the Great Ocean Road in Victoria.
They were filming for a new television series
called Mobile Living, which focuses purely on the RV
lifestyle disconnecting from the loud noises of everyday life and
reconnecting as a family.
The show has been developed by Dometic Australia and produced by Cameron
Damon Media in association with the Caravan Industry Association of
Dometic's head of marketing Justine Schuller said the company was deeply
passionate about mobile living and committed to supporting the entire
Australian RV industry.
"This project is specifically intended to assist with growth of the
industry by appealing to a broad audience and encourage them to get
involved in the RV lifestyle," she said.
"We believe that all members of the
industry should be working together to support overall growth and ensure
sustainability into the future."
for all involved and
Cameron Damon Media's national sales
director Grant Manson described the series as a great achievement for all
involved and an exciting opportunity.
"To be able to present a genuine superstar and his family, non-scripted,
gave us an amazing insight into his life and was an absolute privilege,"
Dometic, in conjunction with the Caravan Industry Association of
Australia, wanted to create a 'non-advertorial' show that would remind
viewers of the benefits of the touring lifestyle.
Association chief executive Stuart Lamont said caravanning and camping
provided the perfect avenue by which Australians could
get away and reconnect with their family and friends, while
refreshing the batteries from the ever demanding day-to-day life.
"To be able to capture Patrick as a person and his family spending time
together, as well as integrating the many adventure activities which
Patrick enjoys doing, showcases perfectly the great times that can be had
while caravanning," he said.
The format has proven particularly appealing to Channel Seven, with
Mobile Living allocated the highly sought-after 5.30pm
Saturday time slot leading into the Saturday news.
Programming and communications manager of Seven Melbourne Jason Volbeda
said it was a "privilege" to have Patrick Dangerfield and his family on
"When you add a host who happens to be an AFL superstar, accompanied by
his wife Mardi and son George, then you tick every family-friendly box on
the checklist," he said.
The first two episodes of Mobile Living will air on May 4 and May
11 on 7Main in Melbourne, Adelaide and Perth at 5.30pm and on 7Prime
Regional (in Victoria, South Australia, Western Australia and Tasmania)
An encore screening will follow on May 18 and May 25 nationally on 7mate
It will be replayed on 7Two nationally and will be available on 7Plus