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April 2015

 

 
Stuart Lamont

Mr Lamont: stellar year of development

'Significant decision' in industry's history

Peak body to be directed
by independent board

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AN independent board will strategically direct the Caravan Industry Association of Australia, it has been revealed.

The move follows a landmark meeting held in association with the peak national body for the caravan and camping industry's national conference, and state associations.

"This is a significant decision in the history of the caravanning and camping industry, one which will provide strategic direction, develop industry stretch targets and allow for harmonised thinking throughout the sector," outgoing chairman Mark Lindsay said.

The new board, replacing the existing structure of state association nominees, will shrink in size from 14 to nine members.

"This decision has capped off a stellar year of development for the organisation, beginning with the decision to merge the two national bodies representing the industry," chief executive Stuart Lamont said.

“This has resulted in increased visibility amongst government and media, and strong growth over the period.

"This new phase of maturation is expected to drive industry growth and professionalism even further."

The state associations will continue to have a close working relationship with the national body and will provide operational input through an advisory committee made up of state association representatives.

Nominations from individuals wishing to provide strategic direction for the industry will be encouraged to put their hat in the ring subject to meeting a criteria and having their nomination seconded by a state caravanning association.

Nominations will close on April 10 and the new board will take effect from July 1, with the advisory committee commencing from the AGM in November this year.

The association said it was an "important step" in continuing to drive it ‒ and the industry ‒ forward over the coming years and followed a hectic year of development.

In the past 12 months, the Caravan Industry Association of Australia has:

* Merged two national associations into one national peak body for the industry.
* Developed a sustainable accreditation model coupled with branding change to incorporate whole of industry accreditation.
* Launched the new Let’s Go Caravan and Camping brand which is currently on a six-month road trip with Channel 7's Sunrise programme promoting domestic tourism and the link between road-based holidays and caravanning and camping.
* Encouraged huge growth in a large consumer community – a 70 percent increase in active VIP Club members and 250 percent increase in Facebook community.
* Overseen the most active period of generic lifestyle marketing and PR with co-operative campaigns and PR generating over $16 million worth of media value.
* Successfully hosted the World RV Conference (and the associated National Conference) which attracted over 780 registrations.

"This is an exciting time for the industry, and we welcome interest for board positions from both within and external to the caravanning and camping sector," Mr Lamont said.

To find out more about nominating for the board, email Mr Lamont at stuart@caravanindustry.com.au

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