THE BIG4 chain has introduced a new facility on its website which
allows visitors to view independent reviews and ratings of its 180-plus
holiday and caravan parks.
Sales and marketing general manager Campbell Davies said BIG4 had listened
to consumers and their desire for independent ratings by adding
ReviewPro's Guest Ratings Score to its web pages.
It is described as a way of meeting consumers' thirst for information
about quality and value.
ReviewPro is a pioneer in the area of "Guest Intelligence" which helps
accommodation organisations across the globe exceed traveller
expectations.
Their solution will help BIG4 bring relevant information to visitors in
the form of online ratings and access to reviews, making it easier to
select the ideal park based on the experiences of other guests.
Parks will manage online
reputation
from one platform
|
In addition, the system will allow BIG4's nationwide network of parks to
manage their online reputation from one convenient platform and benchmark
against other parks within the group, as well as competitors, to help
improve customers' experiences.
Based on customised views and settings, parks will be able to see their
most relevant insights, allowing them to prioritise operational and
service improvements and boost rankings on TripAdvisor and other review
sites.
"We know ratings and reviews are critical to consumers' decision-making
process, so we have made it easier for them to research, plan and book by
providing access to the depth of information they're seeking," Mr Davies
said.
"We are embracing the opportunity to provide our website visitors with
even more relevant information and to improve our overall online
reputation thanks to ReviewPro's comprehensive solution."
ReviewPro chief executive RJ Friedlander said its work with BIG4 Holiday
Parks demonstrated that exceeding traveller expectations was as paramount
for holiday parks as it was for luxury hotels.
"This is an exciting collaboration and we look forward to helping this
iconic brand in Australia focus on creating outstanding experiences for
customers," he added.
