'We are optimistic about the future''
Bright future ahead as COVID 'brakes'
released on caravanning industry
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DESPITE the deadly COVID virus putting the brakes on caravanning and
camping this year there is still a bright future ahead, according to the
industry's peak body.
"We are optimistic about the future of the caravan and camping industry,
especially as Australians look to support local business, reconnect with
loved ones and spend time in nature after such a challenging year,"
Caravan Industry Association of Australia chief executive Stuart Lamont
explained.
His prediction comes after the newly released State of Industry 2020
Report outlined the industry's past performance and highlighted the
opportunity for it to drive recovery.
Statistics show that for the first time caravanning and camping was the
most popular holiday type for Australians last year, with 60 million
holiday nights and 14 million trips.
Reflecting on the fact there are 24.8 million Australians and 8.4 million
households, caravan and camping holidays has become an integral part of
our national travelling behaviour.
'Overshadowed by
an uncertain world'
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Without a doubt, the industry has recently
been overshadowed by an uncertain world where a devastating bushfire
season coupled with the COVID-19 pandemic has firmly applied the brakes on
what was an incredible period of growth for Australia’s caravan and
camping industry.
Mr Lamont, said that while looking back at 2019 might seem unimportant in
the current climate, the year marked important milestones for the
industry.
It was the year that according to Tourism Research Australia, caravan and
camping became the most popular holiday type for Australians.
This was no easy achievement when the significant competitive nature of
the tourism sector was considered.
The State of Industry 2020 Report provides an important benchmark and
highlights the importance of the caravan and camping sector to the
performance of Australia’s visitor economy, bringing together the many
different sectors and operating conditions relevant to the caravan and
camping industry
Reflecting on the year prior helps to paint a picture as to the
wide-reaching positive impact the industry has on regional Australia and
the manufacturing industry.
The caravan and camping industry is incredibly well placed to drive
tourism and economic recovery through encouraging job creation, creating
strong value chains and supporting regional economies.
Since
2010 the market has grown by:
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an
additional 5.5 million caravan and camping trips.
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an extra
17.3 million nights spent caravan and camping annually.
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over
196,000 recreational vehicles have been manufactured and registered.
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