MARCH 2022

'The perfect destination'

Beef City out to attract more grey nomads

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ROCKHAMPTION Regional Council's Advance Rockhampton initiative has launched its 2022 winter nomad's Curb Your Caravan in Rockhampton campaign.

It will run for three months and is aimed at attracting more nomads to the Beef City as they head north to escape the colder southern states.

Rockhampton Region Mayor Tony Williams said the city was perfectly positioned for the nomad drive market.

"Located in the centre of the Pacific Coast Way (Bruce Highway) where the Australian Country Way and Leichhardt Highway meet, Rockhampton is the perfect destination for nomads to curb their caravan as they make their way up the east coast on their winter escape to the Sunshine State," he said.

"Our region has amazing experiences and tours suitable for mature-aged travellers, from historic museums in Mount Morgan to wondering through the Botanic Gardens, experiencing the Rockhampton Museum of Art, enjoying a river cruise and discovering the accessible Nurim Circuit.

"And having recently taken out Gold in the 2021 Grey Nomads Awards for Best Trail Experience in Australia, Rockhampton is now more than ever on the radar of Australian nomads as a destination that caters towards their want for authentic experiences offering comfort, flexibility and good value for money."

Advance Rockhampton executive manager Greg Bowden said nomads were one of Explore Rockhampton's key target markets.

"Spending $12.2 billion in domestic travel across the country in 2019, Australians aged over 55 represent one of the biggest opportunities in domestic tourism recovery," he said.

"That is why this campaign is one of a few major campaigns being rolled out in 2022."

The Advance Rockhampton team had created a "great toolkit" for local operators to download from its website.

"So they have everything they need to leverage this new campaign over the coming months, from hero images, videos, social reels and campaign messaging," Mr Bowden added.

The campaign will run until May, with the targeted travel period being June through to August.

Follow the link for the campaign promotional video - https://rockhamptonregion.sharefile.com/d-se1debf441dab491b86cae66dc2b11d28

Follow the link for the Explore Rockhampton campaign landing page – www.explorerockhampton.com.au/nomads

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